A design collective with a sense of optimism and responsibility
Using design to give voice to people who are transforming the world. We are currently working with engineers developing ground-breaking products, individuals who want to amplify their impact, and visionaries bringing together the best thinkers.
BEYOND DESIGN THINKING
From startups to multi-nationals, the business world is buzzing with concepts like design thinking and human-centric design. We are completely on board with bringing the rigorous ideation and creation from the design world into a broader context. For us this means:
It’s not a process. It’s a way of living.
We have spent our entire lives refining our design tools. It’s not just how we solve problems and it’s beyond how we think. It’s how we live. Similar to the design of a structure, all design is the synthesis of a myriad of stimuli and limitations. Technical, aesthetic, tactile, human, and economic parameters all must be woven into a functional, beautiful product that delights the human spirit.
Good design takes away fear.
Fear is what stops us from taking risks, trying something new, or breaking down barriers between people. To get rid of this fear requires not just good technical skills but a deep understanding of human beings and how fear manifests itself in the body. Our ability to tackle this is the metric by which we judge all design, tech, tangible or human. To be able to shift people out of their fears, if only for an instant, is the highest form of human creativity. In the absence of fear, we can create strategies, products, experiences, and places that delight.
Beyond just design thinking this is design being, doing, becoming.